315. Do me a favour – Take my Business English Survey!


Hello listeners, this episode of the podcast is entitled: Do me a favour – Take my business English survey! It’s called that because I’d like to invite you to take a very quick survey on my website. You can find the survey at https://teacherluke.co.uk/businessenglishsurvey. Please do take the survey. It’ll just take you a couple of minutes, but it will be extremely helpful for me because I’m planning new ways to help you. So, do me a favour and take the survey! Listen to this whole episode to find out all the details. There’s a transcript available too.

Here’s the survey (just below). The audio and transcript for this episode are under the survey. Just scroll down a bit and you’ll find them. Please do take the survey. Listen to the episode to find out more. Thanks! Luke

SURVEY: What do you want to know about business English?

Don’t worry – I will not give your email address to anyone else, I hate spam.

Choose any of the options below :)


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Hi listeners, I hope you’re well and fine and fit and healthy and all that. This episode of the podcast is called: Do me a favour – Take my business English survey! I’m going to tell you more about that in just a moment but first…

I hope you’ve been enjoying recent episodes of the podcast, including the ones about Words of the Year, the one about comedian Tim Vine (which I might follow up with a second part soon) and then the relaxing sleep meditation episode that I uploaded the just other day. Don’t forget to send me your photos for the LEP photo competition – podcastcomp@gmail.com. For more details of the photo competition, just go back to episode 313, I explained it all then. The photo competition closes on 15 January 2016, so you have plenty of time to find out all the details and then send me your photos. I’ve already received some photos and there are some really interesting images in there, which I’m looking forward to sharing. A lot of people have sent me photos of them listening in the car while driving. I should say – please do be careful when taking a photo in the car. Remember to pay attention to the road at all times. Be careful when taking a photo while driving.

Now, let’s talk about episode 315, that’s this one. And this is not really a normal episode of Luke’s English Podcast – it’s just a quick spoken message from me to you, because I’d like you to do me a favour and take a survey on my website.

Essentially – I’m looking at ways of expanding my online services and I’m planning to do a business English course, alongside LEP (not instead of it) and I’d like to find out what you really want to know about learning business English. That’s the purpose of the survey.

I’ve been teaching business English for over 10 years and I really enjoy it. I have taught business English to thousands of people from around the world who work in many different jobs. It’s fascinating meeting these people because I get to explore their work and I can help them directly with the communication skills in English that they can then use to get more success in their lives.

I actually think it’s my favourite thing to teach, but I’ve never taught business English on Luke’s English Podcast. I’ve always focused this podcast on ‘general English’, just because that gives me the freedom to focus episodes of the podcast on absolutely any topic under the sun, whereas in business English you need to keep it more specific. I know from listener feedback that LEP is really helpful. But, I know that I can also help you a lot with the English you might need for your job or career.

In fact, I’ve been waiting for ages to share my business English teaching experience with you, and I think that I’m ready to start doing that now – not on Luke’s English Podcast – don’t worry – I’m not about to announce a big change or anything – LEP will stay the same. I’m talking about offering you another service, separate to Luke’s English Podcast, which will focus on communication skills for professional life.

That brings me to this survey. The survey I’d like you to take is a way for you to tell me exactly how I can help with your business English. I just want you to get involved by giving me your thoughts.

You can find the survey on my website – either on the page for this episode (episode 315) or on https://teacherluke.co.uk/businessenglishsurvey. It’s a very simple survey in which you just have to answer a couple of questions. It’ll take only a couple of minutes, but it will really help me to focus my service on your specific needs. So, go to https://teacherluke.co.uk/businessEnglishsurvey or just find the page for this episode (315).

It’s really simple – just answer a few questions and bob’s your uncle.
Basically, I’m doing this in the same way that I would run a business English course at school. I always start by asking my students for their input before I plan the course – that way I can make sure it’s designed to meet their needs, and ultimately it’s the best way to get results.

I’m pretty excited because I think I could make a big difference to your professional English, in ways that can really help your life and career, and because I’m about to embark on a new creative project – and that’s what I love doing.

So, I really want to know any questions you have about learning business English.
What are your thoughts, worries, needs or doubts about English for work?
Even if you think business English is somehow boring, corporate or formal or something – I want to know what you think.

I’m not saying LEP is going to become a business English podcast. Don’t worry, that’s not going to happen. At this point, I’m just planning other ways to help you.

So, please take the survey – I’m waiting to hear from you!

Business English doesn’t have to be boring and corporate
I know what many of you might be thinking – “I don’t like ‘business English’ – it’s boring and corporate. It reminds me of work and bosses and management and job interviews and stuff like that.

Not necessarily. English for work does not have to be boring and corporate. Quite the opposite. For me, the English you use in a professional context is pretty much the same English you use in your personal life, it’s just a bit more specific and practical.

In fact, business English and general English are pretty much the same thing, it’s just that business English is a bit more specific.

Let me explain what I mean a bit.

Firstly, business English isn’t boring.
It can be funny, fascinating, exciting and perhaps most importantly – very useful. The bottom line is, it can help you get success, personal value and money which you can use to do the things that you love. This makes it useful and empowering for you.

Secondly, the language of business English is just as vibrant and personal as general English.
Any moment that you use English, or any language, you’re doing it for a purpose. It could be to build relationships, buy something, ask for information when you’re travelling, make someone laugh, or even try to get someone into bed. These are all situations in which you’re using English to achieve a particular goal, and to do them successfully you need certain communication skills – using the right words, speaking and understanding clearly, communicating with confidence, using the tone of your voice to indicate specific meanings, and using subtle shifts in language in order to be more persuasive, charming, direct, indirect, polite, respectful and powerful etc. It’s exactly the same in a business context. In fact, we use much the same language and language skills in general English as we do in business English, and people with good general English skills tend to do well in business English situations too – because at the end of the day, it’s about establishing meaningful human connections – like trust, respect, compromise and reward, and if you can do that – if you can make the right connections – you’ll have success. The thing I like about business English is that it’s all about focusing specifically on the communication skills you need for quite specific things – like how to quickly make a point in a meeting, how to disagree without offending someone, how to ask someone to do something without being rude, or how to persuade someone to do something for you. These are specific communication scenarios that require specific language.

Thirdly, it doesn’t have to be all about technical language.
It’s not just about knowing technical language, or understanding business theory, it’s about refining your ability to communicate effectively, and that’s why it’s actually fascinating and fun.

Fourth, business English shouldn’t be scary – it’s best when it’s fun.
In my experience people really learn business English best when they just play around, have fun and experiment with the language. It doesn’t have to have the bad atmosphere of work. You’re not at work, you’re in a classroom, building your communication skills and having fun at the same time.

Because of those reasons, I find business English to be really motivating to teach, and I’m looking forward to sharing my teaching experience with you somehow.

So, take the quick survey so that you can give your input – share your thoughts, doubts, questions, ideas with me.

Find episode 315 or just go to https://teacherluke.co.uk/businessEnglishsurvey

Have a good day!