Category Archives: Work

715. Catching up with Craig Wealand [LEP/AIRC Swapcast]

Exchanging questions with English teacher Craig Wealand from “Apprender Ingles con Resa y Craig” about COVID-19, living in Europe post-Brexit, my daughter’s English, getting proper tea in France and Spain, teaching English on Zoom, the worst jobs we’ve ever had + more, with a song on the guitar at the end.

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Introduction Transcript

Hello listeners,

I hope you are doing well today. Here’s another new episode of my podcast for you to get stuck into as part of your regular English listening practice.

This is episode number 715 and this is the very first swapcast I’ve ever done. After over 12 years of this podcast, here is the first swapcast  and I know what you’re thinking now. You’re thinking “But Luke, what is a swapcast?”

You might be wondering what a swapcast is. A swapcast, in the world of podcasting, is when two podcasters get together to record one episode which is then published, often simultaneously, on the two respective podcast feeds. So, that’s one recording that’s published on both podcasts. It can be a good way to introduce audiences to new podcasts that they might want to listen to, and it’s just a way for podcasters to collaborate with each other. A swapcast. 

And that brings me to the guest I have on this podcast today.

Over 5 years ago now, in early 2016, I spoke to Craig Wealand in episode 334 of this podcast. He also interviewed me on his show as well … and then just recently we decided to do it again, this time in the form of a swapcast.

I feel like using the word swapcast is unnecessary but it’s one of those podcast things. Podcast people kind of like (often say) “OK guys we’re going to do a swapcast this week” and so I feel like “Ooh, I’d like to use the word swapcast too please.” So that’s why I’m saying it! Anyway… Craig Wealand. 

Now some of you will know Craig, not only because you might have heard episode 334, but also because you might listen to his podcast. You’ll hear us talking about it a bit in this conversation, but here are some basic Craig facts.

Craig is originally from England, but for over a decade now he’s been living in Spain, in Valencia, to be more specific … Craig is an English teacher with loads of experience, and he also has a podcast, called Apprender Ingles con Resa y Craig, which he does with his friend Resa, who is also an English teacher. That’s in Spanish. Basically it means Learn English with Resa and Craig.

I really want to recommend AIRC (let’s call it that – as an acronym). I really want to recommend Craig’s podcast – AIRC, as it is also known, to any LEPsters out there who speak Spanish as a first language, because Craig and Resa often focus specifically on teaching English to speakers of Spanish as a first language. They focus on themes and language issues that are relevant to the Spanish speaking world. I think it can also be really interesting for non-Spanish speaking people too, and I think in their audience they have people from various other places as well that don’t have Spanish as a first language, but it is especially useful for Spanish speakers from all over the world. You can find Craig’s podcast in all the usual places, but his website is inglespodcast.com

So for this swapcast we decided to catch up with each other after not having spoken for 5 years. I won’t say much more, but we kind of take turns asking each other questions and our conversation covers things like living in Spain or France post-Brexit, my daughter’s English, teaching English in the post COVID-19 world both in classrooms and on Zoom, and plenty of other things. I’ll let you discover them all as you listen.

One thing I should say is that our interview was plagued by a few interruptions and background noises (on my side of my conversation – for some reason everything was very noisy on this particular day) including the sound of a vacuum cleaner (a Hoover), air-raid sirens in Paris (which make a similarly distracting noise) and also the postman arriving at my door to deliver a package.

*Luke rambles and rants for a few minutes about his postman, who doesn’t want to climb the stairs in the building.

Sorry about all the noises and interruptions that you might hear, but I think I’ve managed to remove most of the noises, so it’s probably not a big issue, and I didn’t even need to say this! But apologies in advance for any distracting noises, and also when you hear Craig and me referring to those interruptions, at least now you’ll know what we’re talking about.

OK, that’s enough for this introduction. I’ll let you now listen to this swapcast conversation which will also be published on the AIRC podcast, between me in Paris and Craig in Valencia. I will chat to you again on the other side of the conversation. But now, let’s get started!

Links for Craig’s podcast and website

Podcast links for Apprender Ingles con Resa 7 Craig

Website link for InglesPodcast.com

Ending Transcript

So that was me talking to Craig Wealand from the Apprender Ingles con Resa y Craig podcast, which is available at inglespodcast.com and wherever you get your podcasts. It was nice to talk to Craig again. It’s always nice to talk to Craig. 

Let’s see. I’m going to ramble a little bit at the end and maybe sing a song right at the end of the episode with my guitar, but I will leave it until the end. Don’t worry if you’re not a fan of my singing, that’s fine.

So, what shall I say? I should say that links to our previous conversations are available on the page for this episode. You can find them easily☝️. That includes Episode 334, and also episode 335 which is a language review of the vocabulary that came up in episode 334, and Episode 335 is similar to the kind of thing I do in LEP Premium episodes these days – going through a conversation, picking out bits of language, highlighting them, demonstrating them, giving more examples, collocations, synonyms, that kind of thing. So episode 335 is a bit similar to the sort of thing I do in premium episodes these days but with a bit less detail and no pronunciation drills. But still, I do recommend that you listen to episode 335 either before or after hearing episode 334.

334. Interview with Craig Wealand (from InglesPodcast)

335. VOCABULARY REVIEW: Phrases & Expressions from Episode 334.

So – 334 and 335. Also you’ll find a link to Craig’s interview with me which actually was published in early 2015.

www.inglespodcast.com

And of course there’s Craig’s version of this conversation which will be published to all his AIRCoholics. You might want to check it out too because it might be slightly different to this one, depending on how Craig chooses to edit it.

I’m quite curious to see how Craig has managed to deal with the various audio issues that we had during this conversation, but Craig is a bit of an audio maestro so he should know what he’s doing. But, the vacuum cleaner, the air raid sirens, the delivery of my Herbie Hancock book and so on. I wonder how Craig’s managed to deal with those bits.

I actually had to cut out entire sections of our conversation due to the high-pitched sound made by the vacuum cleaner in the next room. I thought it was just too distracting. I thought, “No, I’m not going to publish that. There’s, like, EEEEEEEEEE. An EEE sound.” We don’t want that, do we? EEE sounds.

By the way, as you know I normally don’t record with other noises in the background, I try and make sure there aren’t noises around although long-term listeners will remember the sounds in previous episodes. I have been interrupted by different noises in the past, like for example the sounds of police sirens, sounds of police cars in the background when I lived in London and I recorded my podcast in my flat there, also the sound of my washing machine spinning like mad in the background, the sound of breaking glass and the bottle bins being emptied in the street below my sky-pod where I used to record episodes where I used to live, and the sounds of angry drivers beeping their horns and arguing in the streets below me and other things. So there have been noises in the past.

But in this particular case, we had a guy round to our flat to do a spring clean … and he was the one doing the hoovering, the vacuuming and there was just no other time he could do it.

I’m not apologising, in this instance anyway. I just thought you might be wondering who was doing the vacuuming, and if it was my wife. I just got this idea that some of you imagined that my wife was downstairs doing the vacuuming. But here’s a revelation for you – I’m normally the one who operates the hoover in our flat, so there. I do hoovering, washing up, dishwasher stuff, and my wife handles laundry, and we share everything else pretty much.

I’m actually not allowed to do laundry because of all the times I’ve ruined items of my wife’s clothing by washing them on the wrong settings … I’ve shrunk sweaters and spoiled other items of clothing … I’m oversharing now, but anyway, there was a glimpse into my domestic life. Talking of my domestic life – my wife and my daughter, I must get them back onto the podcast at some point, in fact.

As you may know, my wife is like the Royal correspondent for LEP. She’s just slightly obsessed with the royal family in the UK and we might record a royal family update at some point, in which we chat about Prince Philip, who sadly passed away recently, and of course the whole Meghan and Harry thing.

I say “might” because it’s not certain. I’m not completely sure that I want to weigh in on the Meghan and Harry vs Buckingham Palace controversy. I’m not sure what to think about it, and anyway, I feel like the world has moved on from the story recently. Anyway, it would be nice to talk to my wife on the podcast again soon, and it’s encouraging to know that the citizens of LEPland enjoy listening to her contributions.

Also, it’s probably time to do another recording with my daughter in order to observe the progress of her English. As I said to Craig, she does speak quite a lot of French, which is great of course, but for this English podcast we want her to speak English, right? As I said, she still uses a mix of French and English in her sentences, often switching between the two languages mid-sentence.

For example “Can I have some rigolo fromage, please Daddy cherie? Parce-que je like that, me.

That means, “Can I have some funny cheese please Daddy, darling? Because I like that, me.”

… Luke rambles briefly about being judged for his dodgy French…

We’re still waiting for the languages to diverge. They will, eventually, in time. 

Anyway, this is pretty much it now for this episode. Thanks for listening all the way up to this point.

I think I will do a song on the guitar now, so if that’s not your cup of tea then feel free to hit the ejector seat at this point. You can eject at this point if you don’t want to hear my song.

Otherwise, if you carry on listening I’m assuming you’re happy to hear me sing, and so I don’t need to be concerned about you losing your hearing or anything as a result of this.

OK, so I will say bye bye bye bye bye to you now, but stick around for the song if you want.

Thank you for listening as ever, take care, be excellent to each other, good luck with your English. I will speak to you again on the podcast soon, but for now – bye bye bye bye bye.

Song

Tired of Waiting For You by The Kinks

Chords and Lyrics here tabs.ultimate-guitar.com/tab/the-kinks/tired-of-waiting-for-you-chords-1055168

704. The Rick Thompson Report: Brexit Update (February 2021)

Talking again to my dad about UK politics and current affairs, focusing on the latest developments in Brexit, plus a bit of weather and sport. What does Rick think of the government’s trade deal with the EU? How does it affect Northern Ireland? And where are all the benefits promised by Boris Johnson & co? Listen to hear my dad explain complex things in plain English. Full transcript and text video available.

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701. Legal English with Louise Kulbicki

Discussing some of the most important terms and concepts in legal English, while also learning about key cases through some amusing stories, with legal English trainer Louise Kulbicki.

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Uploading soon… here www.youtube.com/lukesenglishpodcast

700. Marooned With My Music: Luke Thompson

Guest host Oli Thompson interviews Luke using a classic format from BBC Radio. Luke is going to be marooned on a desert island but he is allowed to bring 8 pieces of music, one book and a luxury item. For episode 700 this is a chance to get to know Luke and his musical choices a little better. (Transcript and text video versions available)

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My 8 Musical Choices

The Return of the Los Palmas 7 by Madness

Cheese & Onions by The Rutles

We’ve Got Johnny Wells by Booker T & The MGs

And Your Bird Can Sing by The Beatles

To Each His Own by Patrice Rushen

Tone Twilight Zone by Cornelius

Bach Cello Concerto in G Major (Yo Yo Ma)

Rule My World by Kings of Convenience

Full Spotify Playlist including loads of music I couldn’t choose as part of my 8 pieces

643. The Intercultural Communication Dance with Sherwood Fleming

Talking to Sherwood Fleming, author of “Dance of Opinions” about intercultural communication, including common problems and the solutions to help us learn to communicate more effectively across cultures.

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Introduction

Hello you and you and you, welcome back to the podcast. I’m recording this on a very windy Tuesday morning. A storm passed by over the last few days, wreaking havoc across the UK and also here in France we’ve had some pretty strong winds and it’s still very blustery out there.

But here I am in the cosy confines of the Podcastle at LEP headquarters. A pre-lunch recording of this introduction today. I hope you are comfortable. Let’s get started.

Recently I was contacted by a listener called Inna with a suggestion for the podcast.

The message went like this:

Hi Luke,

I’m Inna, one of your regular listeners, as well as a Premium subscriber.

I would like to thank you for your podcast, which is always helpful and always interesting.

I would like to talk to you about my teacher Sherwood Fleming, her blog: sherwoodfleming.com/.

She is teaching me how to communicate better in English as a foreign language.  

Her lessons changed my vision of what communication is and helped me to understand how to communicate better not only with my foreign colleges but how to communicate better “tout court”. [full stop, period]

Some of my colleagues had the chance to work with her, and it was kind of “a revelation” for all of them every single time.

I strongly believe that this topic would be very useful to all your listeners.

So I got in touch with Sherwood and arranged a call for an interview and that is what you’re going to hear on the podcast today.

Sherwood Fleming

Here’s some intel on Sherwood, from her website.

Sherwood’s expertise is in improving the written and spoken communications of those who use English as a second language and work within intercultural business contexts. She has designed and led seminars for more than 25 years in both Canada and France, helping thousands of participants to communicate more effectively.

Sherwood is the creator of the five-step CLEAR method, which has established a new standard for expressing opinions interculturally. It forms the heart of her recent book, Dance of Opinions: Mastering written and spoken communication for intercultural business using English as a second language, an easy to learn and apply method for intermediate and advanced ESL business people, designed to improve how they express their opinions. Her motto? “We build our futures together, in the words we exchange today.”

OK so this conversation is all about intercultural communication. What are the issues and obstacles that we face when communicating with people from different cultures? How do our different approaches to communication influence the relationships that we build with people? What are the solutions to some of the problems that can arise when communicating across cultures?

Sherwood talks about finding strategies to help you learn to dance to the same tune as the people you’re talking to, and this involves things like the pragmatics of looking beyond the words which are being used and towards the real intentions of communicative acts.

There are some examples of people in business contexts and also how I sometimes struggle with intercultural communication in my everyday life in France.

Our aim for this episode is to help you, the listeners, attain clarity about these issues that you may not even be fully aware of, and once you can see more clearly what these issues are then you’ll be ready to apply the proven solutions, which Sherwood shares during this episode and in her other work, including her book “Dance of Opinion” available on Amazon.

So let’s now listen to Sherwood Fleming and you can consider these questions

  • What are the typical problems people experience when communicating across cultures?
  • Can you find some examples?
  • What are some of the reasons behind those problems?
  • What are some solutions that we can apply to those problematic situations?

I’ll chat to you again briefly at the end, but now, let’s get started

sherwoodfleming.com

Ending

Thanks again to Sherwood Fleming for being on the podcast today. That was a very interesting conversation about the way we all communicate with each other in different ways.

Conclusions?

It sort of boils down to this I think.

Keep it simple!

Make it explicit what you want and what you’re offering. Dumb down your English in intercultural contexts.

Focus on the main message (the speech act) rather than the form of the message. Some cultures don’t emphasise things that other cultures expect, but the main thing is to focus on specifically what the other person wants, rather than how they are saying or writing it.

Thanks for all your recent comments and emails and stuff it’s great to hear from you, including some choice comments from the last few episodes.

Tatiana • 18 hours ago

Luke, I have just binged all three episodes with Quintessentially British things and I must say theyre brilliant! You are so blessed to have such an interesting and intellectual family of yours, all the three episodes are completely different and amazing to listen. it’s like I’ve looked at the Britain I’ve never known before.
Hats off to you and your beautiful kin!

By the way everyone, it’s mum not mom in British English.

There have been numerous requests for episodes of Gill’s Book Club as it might be called, or Gill’s Culture Club or something. So we’re looking at doing episodes of that sometimes.

There’s also a Rick Thompson report on the way soon.

I’ve had messages thanking me for the recent episode about IELTS with Keith O’Hare and have asked for more so I might do something in the near future.

Uswah • 4 hours ago

Hi Luke, I am Uswah from Indonesia.
I’ve been thinking about giving comment in each episode particularly everytime Amber and Paul are on the Podcast. However I always feel not sure untill today I heard the fact that there are fewer comments and responses from your listeners.

So here I’m now, I want you to know that I am a faithful listener, I get every joke you make (including Russian jokes and Lion king, LOL), I laugh out loud when three of you are laughing. I am an English teacher basically, but I spend most of my time for sewing, hahaha so I’m a tailor (not Taylor, LOL) at the same time. So I’ve been always listening your podcast when I’m sewing. It’s just sooo fun. So I feel my sewing project is much more fun since that’s the time I listen to your podcast.

Keep the good work Luke.

Looking forward to having Amber and Paul again .

Enrico Furlan • 21 hours ago

So, let me recap: last May, Luke published an episode titled “SLEEP with Amber and Paul”.
Now, eight months later, Amber is heavily pregnant.
These guys are bringing the concept of modern family to a whole new level…

That’s it for this episode.

I’ll speak to you again on the podcast soon.

Take care out there. Until next time. Bye!

Image by Gerd Altmann from Pixabay


621. British TV: Dragons’ Den (Part 3) Discord in the Den

One more episode about this TV series involving entrepreneurs getting investment for their business startups. In this one there’s plenty of disagreement and some strong feedback from the Dragons.

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A bit of language

  • They’ve applied in their droves, eager to get an investment.
  • It’s the Dragons’ own money on the line.
  • The rest will leave empty-handed.
  • Going on DD must be very nerve-wracking.
  • They’re giving him a healthy dose of reality, but also it’s pretty brutal feedback.
  • They’re going to go to town on him.
    5.20
  • Peter Jones just looks bewildered.
  • His steadfast belief in his product may be admirable but that’s not enough for Peter Jones.
  • I am pleading with you not to do it.

Pitch 1 starts at 01:53 // Pitch 2 starts at 13:35

Leave me your comment – don’t be a ninja!

620. British TV: Dragons’ Den (Part 2) Negotiation

Listen to a real business negotiation and learn loads of English in the process. Vocabulary, scripts and notes available below.

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Transcript & Notes

Welcome back to LEP. This is part 2 of this mini series I’m going to do about BBC Dragons’ Den, the TV show about entrepreneurs trying to raise finance for their business startups by going to meet the Dragons – a group of 5 business angels looking to make money by investing in interesting new business propositions.

In part 1 of this I did a long business ramble all about the different factors and considerations involved in an entrepreneur attempting to do an investment deal with a private equity investor. That covered loads of vocabulary relating to loads of different areas of business and laid the ground work for this episode in which we are going to use a real pitch from an episode of Dragons’ Den as a case study from which we can learn loads of English.

Also, the story of this particular investment is particularly interesting and the negotiation takes an unexpected turn which creates more emotional drama than you might expect from a business meeting.

So, at the end of part 1 we listened to Kirsty Henshaw’s original pitch. Let’s listen to that again and break it down for language. After that we’ll listen to the rest of the meeting in bits. We’ll listen and then listen again and break it all down.

This should be a really good one! I hope you’re listening carefully. We might be able to get all of this done in this episode, we will see. There are other Dragons’ Den pitches that I’d like to do too so I might add another episode with some other pitches as well. So perhaps this will be a 3 or 4 part series.

Right, so let’s listen to Kirsty Henshaw again and remember my questions from before.

  • How much investment does she need? £65,000
  • What equity stake is she offering in return? 15%
  • What exactly is the product? A healthy alternative to ice-cream – a frozen dessert (free from dairy, sugar, soya, nuts – everything! But what’s actually in it?)
  • Why does she need the investment? To buy stock, raise brand awareness with marketing and PR

Would you like to invest?
What questions would you like to ask next?

Kirsty’s pitch begins at 44:00

Peter Jones
It tastes more like frozen yoghurt. Is that fair?
– She wanted a healthy option, similar to ice cream but there’s no dairy that’s why it’s a frozen desert.
How much has it cost so far?
£20,000
How many have you sold?
2,500 units
Went to a big meeting with a large supermarket – it’s completely unique, some of the staff had heard about it before
Do you have any forecasts in the first year?
– 300,000 units – starting to get into bigger places now

Duncan Bannatyne
How healthy is it? How much fat is in it?
– Less than 3% fat in all of them, no sugar in any, carbohydrates are from fruit extracts, a good form of sugar

James Caan
What are the ingredients?
Brown rice milk (because soya isn’t great for children and rice milk is a good digestive enzyme), the fat is organic virgin coconut oil, sweetened with extract of apple, carob and grape.

Deborah Meaden
How far are you down the track with the supermarket?
– Min 400 stores from Sept when they do their refresh
Are they committed?
– At least 350-400 stores to trial it

Theo Paphetis
Which supermarket is it?
– Tesco
They must have asked you whether you could produce in the right volume?
Yes
What did you say?
– I said yes because I’ve spoken to the manager of the biggest ice cream manufacturers and they can make it no problem, if we get the order (volume – numbers)

James Caan
Do you have any idea what Tesco’s potentially could order?
– At least four flavours for each store to start with
How many in a case?
12
If they sold one case per week per store, that’s 400 cases. How much do you make per unit?
– Just over one pound
So 4,000 per week is what you’d make. That’s 200,000 a year.
– Not including my current suppliers
What did you forecast your profit in year one?
– £300,000
So that forecast is not a million miles out. There’s some substance around it.

What’s your background?
Uni (sports science), but had to leave because mind was on the business

Theo
Who is Worhingshaw’s?
– Mix of boyfriend and her name – to make it sound like it had been around for a while
Have you really done all this on your own?
– Yes
How do you invest the money in this?
– 2 jobs and a bit of a night job, and my little boy
You’re pretty amazing aren’t you?
– No, not really.
[She starts crying]
This has been really tough for you hasn’t it?
– I just do it all for my little boy. I just want him to have a good life.
I’ve got to be honest with you. I’m finding it really really difficult to actually take on board what you’ve achieved. It’s phenomenal. I’m totally blown away by it. I’m going to make you an offer. You’ve come in here asking for 60,000 for 15% but I want 40%.
And I’ll explain to you why. Because I’m not going to give you 60,000, I’m giving you 100,000 because that’s what I believe you need to make this business successful.

Deborah Meaden
Let me tell you where I am. I think you’ve done a great job against all odds, but here’s my blunt and honest truth to you. I’m not going to beat Theo’s offer so I’m not going to waste my time making you one. Thank you very much but I’m out.

Peter Jones
Where do you want to take it? You’d love to see this product in every shop. Reggae Reggae Sauce was a big success because of Levi Roots’ whole story. You could be the frozen desert version of Levi Roots.

For that reason I’d like to make you an offer for the full amount but I only want 25% of the company.

James Caan
Let me wish you every success but you’re not going to need my offer so I’m out (there are already deals on the table).

Duncan Bannatyne
I’ll match Peter’s offer (£60,000 for 25%)

Kirsty
I don’t want to give 40% away but thank you for your offer Theo.
I’m really confused now because I know you’re both brilliant.
You’re both ideal to help me, so I don’t really know what to do now.

Peter
If we raised it to 30% so we got 15% each, I’m more than happy to work with Duncan if that’s something he would accept (yes).

Kirsty
I’d really like to work with both of you. It would be ideal so thank you very much I’d really like to accept your offers.

That’s it!

What do you think? Would you like some more Dragons’ Den on the podcast?

Let me know your thoughts in the comment section.

619. British TV: Dragons’ Den (Part 1) Vocabulary

Learn tons of business vocabulary in context in this episode all about a TV show about entrepreneurs negotiating investment for their business startups. Notes & scripts available below.

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Transcript & Notes

Hello and welcome to LEP#619. How are you today? All good I hope.

In this episode of LEP we’re going to look at a popular BBC TV show which is now in its 17th series on BBC2. We’re going to listen to some clips, I’ll help you understand it all like a native speaker and we’ll be mining the whole thing for vocabulary too. I’ve done episodes like this before about British TV including Top Gear and Gordon Ramsay’s Kitchen Nightmares. Both of those are available in the episode archive. Now it’s the turn of one of my favourites – Dragons Den.

You might be thinking, “Dragons’ Den. What is that? Is it some kind of Game of Thrones thing, a fantasy thing with dragons and stuff?”

No, not at all. In fact this series is all about business startups, entrepreneurs, investors, negotiations and pitching new business ideas.

It’s based on a Japanese TV format. So, Japanese LEPsters might be familiar with DD already. Also it might exist in other countries too. It’s been on the BBC since 2005. I really enjoy watching it and also using clips in class, which I have been doing for years now and is one of my favourite things to do in English lessons. I could spend a whole week on Dragons Den, with all the vocab, the listening, and then doing role plays of business presentations, negotiations and discussions. This is the first time I’ve dipped my toe into Dragons’ Den on the podcast.

There will be tons of business vocabulary in this episode as well as a chance to test your listening skills as we listen to clips of this show including people presenting their businesses and negotiating an investment.

What I’m going to do is this

  • Introduce to the topic, with quite a lot of business vocabulary relating to everything involved in starting up a new business and raising finance for it.
  • Play you some clips from Dragons Den, when one person pitches their business idea and dragons start negotiating, and I’ll break it down for vocabulary.

I’ll explain a bit of the vocab as we go through this episode, and there will be a lot of context to help you but mainly I want to focus on just listening to clips from the show and then helping you understand everything. Really, one of my aims at LEP is to help you appreciate things like TV, films and comedy more easily in English, or at least to be able to use them to help you learn English more effectively.

So we’ll focus on the clips after an introduction from me, and then I can deal with the vocabulary more specifically in a premium series, which I’m also working on.

OK, so let’s get into the details of this TV show Dragons’ Den.

First let me explain the title.

Dragons’ Den – what does it mean?

Dragons’ Den. A den of dragons.

To walk into the lions’ den (the place where the lions live) = to deliberately put yourself in a position of danger or difficulty

Usually this means to face a difficult situation, like going into a room full of people who will criticise you. Imagine a politician involved in a scandal going into a room full of journalists. He’s walking into the lions’ den.

A “den” is a kind of place where Lions might live. It could be a clearing in a forest, maybe within the roots of a tree, maybe surrounded by some rocks. A place where the lions hang out and sleep. That’s a den. Kids also build dens in their bedrooms. They take blankets and pillows and drape them over chairs and tables to make little dens which they can then hide in and play inside.

In this case its Dragons’ Den, so this is like a lions’ den but even more scary and dangerous! I think it’s just that dragons are better analogies for scary, no-nonsense business people than lions. Also, it sounds cool “Dragons’ Den”.

So, the dragons are the investors in their leather chairs. The den is a kind of renovated warehouse that could be somewhere in East London maybe, in a trendy new business district. The 5 dragons are sitting in a line with their plush leather chairs, sharp suits, pads and pens, side tables with glasses of water and piles of cash! The cash is just for show of course (there are quite a few lingering shots of the money).

The entrepreneurs are nervous, feeling the pressure. They walk up some tight spiral stairs into the room and the dragons eye them all up judgementally.

Then the entrepreneur starts his or her pitch. The dragons ask questions and drill down into the business plan and then there are some negotiations for the investment.

The entrepreneur is looking for an investment of a certain amount. In return they are offering a portion of the equity of the company.

Equity in this case means the ownership of the company. If you imagine a pie chart or a pizza, perhaps, if you prefer. Imagine that pizza. 100% of it is mine. But I might choose to sell some parts of that pizza to an investor. Let’s say I give them 20% of the pizza for about £20,000. In terms of a business this means that the investor gets 20% of the profits that the company makes. In return I get cash which I can use to get the business going in various ways.

So equity refers to ownership of the company and it is divided into shares. Sometimes it is referred to as an equity stake. So an investor might have a 20% equity stake in a company, for example. The entrepreneur holds onto an 80% equity stake.

This is how finance can be raised. Instead of getting a loan and paying interest you kind of liquidate part of the company to get the cash but you also get the support of an investor too, and that’s the other thing the dragons offer. Not just cash but also some business acumen and contacts to help them get a foot in the door.

The dragons have actually financed a few successful businesses in the past on this show, ones that have made it to the supermarkets or even become household names.

Yes, all the businesses are real, all the money is real and the deals are real, but apparently after making agreements on the TV show, necessary due diligence is done before the deal is officially sealed.

But it’s all real. Real people, real businesses, real money. OK.

We’ll meet the Dragons in a moment, but first I have a vocab list here which I am going to go through in a kind of ramble, a business ramble. Luke’s Business Rambles – could be a good series…

I might briefly explain these terms as we go but my main focus is to try and put all these words into a rambling monologue about why an entrepreneur would need to raise finance for a new business. I plan to go over all of this in more detail in an upcoming premium episode.

Vocabulary

Let’s imagine that I have a new business. I’ve invented a pen that goes red or flashes when you make a grammar mistake. Let’s say there’s software you can download for it. It connects to your devices by Bluetooth and you can get different functions, but it’s like Grammarly in a pen.

Why would a startup need to raise finance?

  • Pay for stock, manufacturing costs, hire staff, find facilities, pay for marketing (how are you going to get people to know about it)

  • contacts for retail

  • dealing with a logistics chain

  • Business plan

  • Cost price

  • List price

  • Retail price (RRP)

  • Mark up

  • Margin

  • Profit (net and gross)

  • Manufacturers

  • Wholesalers

  • Retailers

  • B to B

  • B to C

  • SWOT analysis

  • Projected sales figures

  • Turnover

  • Projected turnover

  • Income

  • Revenue

  • Return on Investment (ROI)

  • Ask the bank for a loan

  • Get family to lend you money

  • Use a government scheme

  • Venture capitalists

  • Equity investors

  • Business angels

  • Pitch

  • Elevator pitch

  • Investment amount

  • equity/shares

  • stock/stocks

  • Negotiate

  • Patent (pending)

  • Competitors

  • Valuation of your company

  • “I’m out”

Meet The Dragons

Peter Jones
At age 16 he set up a tennis academy.
He now has a £250m empire in leisure, telecoms & media.

Deborah Meaden
Made millions in the holiday and leisure industriesShe sold a stake in her company in a £30m deal, while maintaining 23% of the company.

Duncan Bannatyne
From Glasgow. He’s worth over £170m.
He owns “Bannatyne’s” health clubs, casinos and hotels.

Theo Paphetis
He’s a retail specialist.
He takes failing companies and transforms them into thriving businesses – Partners, Ryman.

James Caan
Originally born in Pakistan, his family moved to the UK when he was 2.
Was initially successful in recruitment, setting up several high level recruitment companies which he then sold for large amounts of profit. He is also the founder and current CEO of the UK-based private equity firm Hamilton Bradshaw.

How it works

When the Dragons are interested in an investment they will say “I’m interested…” and will then make an offer.

The rules are that the entrepreneur must get the investment amount they are asking for, or more. The percentage equity stake is what is negotiated.

If a Dragon is not interested in the investment they will declare themselves out by saying “I’m out” and explaining their reason.

“I’m out” has become a sort of catchphrase that you can use in reference to the show.

Dragons’ Den Series 8 Episode 1 (also contains a brutal takedown of an entrepreneur [1st pitch] and an interesting exchange/argument in the wine pitch, with a v nervous presenter)

Kirsty Henshaw – Frozen Desserts

A part-time barmaid looking for investment in her food business.

Listen to the pitch from 44:00

  • How much investment does she need? £65,000
  • What equity stake is she offering in return? 15%
  • What exactly is the product? A healthy alternative to ice-cream – a frozen dessert (free from dairy, sugar, soya, nuts – everything! But what’s actually in it?)
  • Why does she need the investment? To buy stock, raise brand awareness with marketing and PR
  • Would you like to invest?
  • What questions would you like to ask next?

Kirsty’s pitch begins at 44:00

To be continued in part 2…

617. Sales and Advertising (with Paul Taylor)

A language-focused episode looking at words and phrases that you often see and hear in advertising and sales situations. Also includes discussion of sales techniques, Apple’s sales and marketing strategy and also a classic bit of stand-up by the late great George Carlin.

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Introduction Transcript

Hello dear listeners, how are you today?

Here is an episode with Paul all about the subject of advertising and sales, with a bit of marketing thrown in there too. So this is a language-focused episode looking at words and phrases that you often see and hear in advertising and sales situations. It also includes discussion of sales techniques, Apple’s sales and marketing strategy and also a classic bit of stand-up by the late great George Carlin.

The episode starts with a discussion between Paul and me about Paul’s experiences of working in sales jobs at Apple, including selling their products to customers on the shop floor and how Apple markets its products to people. Then we go through a big list of words and phrases relating to sales situations in various ways, including the typical things you might read on packaging, advertising or sales material. The list is pretty long but it all leads up to the comedy sketch at the end, which includes all the phrases. That comedy bit, by the way, does contain some very rude language, so there’s a heads up if that’s not your cup of tea.

So get your vocabulary learning hat on for this episode and also let’s get stuck into the topic of sales and advertising, with Paul.


Positive or Negative?

You’re interested in buying a new product (e.g. a fantastic portable tumbler, or some Southwest Pacific Air). You look at the sales literature for the item and see some of these phrases and conditions. Are they positive or negative?

all sales are final

allow six weeks for delivery

authentic

no purchase necessary

batteries not included

classic

convenient

economy

custom

deluxe

designer

luxury

each item sold separately

easy terms

affordable prices

experience

free installation

free admission

free appraisal

free alterations

free delivery

free estimates

free home trial

and free parking

no cash? no problem!

friendly service

genuine

imitation

gourmet

high-quality

hospitality

low rates

Leather / leather-style

limited time only

mileage may vary

money-back guarantee

name brands

no down payment

no entry fee

no fuss

no hidden charges

no kidding!

no mess

no risk

no obligation

no payments or interest until September

no one will call on you

no red tape

offer good while supplies last

order today

performance

premium

prestige

quality

savings

select

selection

send no money

service

so act now

some assembly required

some items not available

some restrictions may apply

style

two to a customer

value


Ending

So that was Sales and Advertising with Paul.

As usual, let me know your thoughts relating to this episode.

What do you think of sales and advertising?

Do you work in sales? Have you noticed any particular techniques or use of language that helps you sell things?

What do you think of adverts on TV or the way things are promoted to you on the internet?

How do you feel about clickbait? Do you ever click on those articles?

Do you think graffiti is ok in public places? How is that different to advertising in the sense that we don’t get any choice over what is displayed to us in public? What about drawing graffiti on advertising that’s in public spaces?

The subject of sales, advertising and marketing is a big one and I expect to come back to it on the podcast at some point because there’s loads of things we could do with that.

Business English is always something that I’ve saved and never done on the podcast. I was always planning to do a business English podcast or a business English course, but without calling it a business English course, because people don’t seem to like the word business. It sounds all heavy and dark, like the dark side or the Death Star or something. But English in professional situations is really interesting and I’m talking about things like how we negotiate, how we deal with being diplomatic in meetings, how we do presentations and socialise with people. I was actually working on a business course and have loads of unfinished material for it. I must go back to that but in the meantime I might dip into some more businessy subjects in the future. We will see. But let me know about your interest in business English and if you’d like to learn the ways of the dark side and fulfil your destiny and all that stuff.

But for now, it’s pretty much time for the end of the episode. Thank you for listening as usual.

If the spirit moves you, you could leave me a lovely lovely review on iTunes or apple podcasts or wherever you get your podcasts. Getting positive reviews helps to promote my podcast on those platforms. It’s more likely to end up in recommended selections and things like that, so it helps the podcast a great deal.

Otherwise, you can always donate with one of the yellow paypal buttons, sign up to LEP Premium at www.teacherluke.co.uk/premium and check out my sponsors italki at www.teacherluke.co.uk/talk

You’ve been listening to Luke’s English Podcast and until next time, good bye  bye bye bye…


Simon Sinek – Start With Why

Adam & Joe – Free Stuff

George Carlin’s Advertising Lullaby

Advertising Lullaby – Lyrics

Quality, value, style, service, selection, convenience
Economy, savings, performance, experience, hospitality
Low rates, friendly service, name brands, easy terms
Affordable prices, money-back guarantee

Free installation, free admission, free appraisal, free alterations
Free delivery, free estimates, free home trial, and free parking

No cash? No problem! No kidding! No fuss, no muss
No risk, no obligation, no red tape, no down payment
No entry fee, no hidden charges, no purchase necessary
No one will call on you, no payments or interest till September

Limited time only, though, so act now, order today, send no money
Offer good while supplies last, two to a customer, each item sold separately
Batteries not included, mileage may vary, all sales are final
Allow six weeks for delivery, some items not available
Some assembly required, some restrictions may apply

So come on in for a free demonstration and a free consultation
With our friendly, professional staff. Our experienced and
Knowledgeable sales representatives will help you make a
Selection that’s just right for you and just right for your budget

And say, don’t forget to pick up your free gift: a classic deluxe
Custom designer luxury prestige high-quality premium select
Gourmet pocket pencil sharpener. Yours for the asking
No purchase necessary. It’s our way of saying thank you

And if you act now, we’ll include an extra added free complimentary
Bonus gift at no cost to you: a classic deluxe custom designer
Luxury prestige high-quality premium select gourmet combination
Key ring, magnifying glass, and garden hose, in a genuine
Imitation leather-style carrying case with authentic vinyl trim
Yours for the asking, no purchase necessary. It’s our way of
Saying thank you

Actually, it’s our way of saying ‘Bend over just a little farther
So we can stick this big advertising dick up your ass a little bit
Deeper, a little bit deeper, a little bit DEEPER, you miserable
No-good dumbass fucking consumer!’

 

594. Andy Johnson Returns (Part 1) Moving House / London vs Canterbury / English Teaching

Chatting to friend of the podcast Andy Johnson about moving house, comparisons between London and Canterbury and different approaches to teaching English. Intro & outtro transcripts available. Part 2 coming soon.

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Introduction Transcript

Hello dear listeners and welcome to this brand new episode of the podcast, presented to you for your listening pleasure and for the general development of your English.

What have I got lined up for you in this episode?

Well, just the other day I spoke again to Andy Johnson, friend of the podcast and my former colleague from the days when I worked at the London School of English. Andy has been on the podcast lots of times before as many of you will know, but the last time was about a year ago actually (in episode 529), so it’s good to have him back again.

The idea in this episode is just to catch up with Andy, find out what he’s been up to since we last spoke on the podcast and just see where the conversation takes us.

Just before I play you the first part of our conversation (because this episode is in two parts) here’s an overview of the topics you are about to hear us talking about. You can expect to hear vocabulary relating to these things.

Moving house from London to Canterbury
Andy and his family recently moved out of London to a much smaller city in the south east of England called Canterbury. Some of you might know it as it is a bit of a tourist destination because of its magnificent cathedral and its significant cultural history.

Andy tells us about his experience of moving, how living in Canterbury is different to living in London, some details of things like the rental costs & lifestyle differences in both cities, what it’s like for the kids, and some interesting facts and history about Canterbury itself.

English teaching
We chat about this year’s IATEFL conference where Andy did a talk about online learning, and he tells us about one interesting presentation that he saw which was all about using escape rooms to help people learn English.

Do you know what escape rooms are? Are they popular in your country? Escape rooms are fun experiences in which you go into a locked room with some friends and have to solve some puzzles and complete tasks in order to escape from the room. They’re a lot of fun, but how could they be used in learning English?

This leads to a bit of discussion about how we approach the teaching of English in classrooms these days, focusing on how to create the right context for practising specific target language naturally. As an example I talk a bit about how I’ve been teaching “used to” to my intermediate classes at school recently.

Andy’s job
We then talk a bit about Andy’s job at London School Online, delivering online English training to companies, and what that involves. If you are interested in providing an online course for the staff in your company you can get more information about that and contact Andy through his website, which is www.londonschool.com/lso

Finally, we do talk a bit about Andy’s running (because some of you will be curious about that) – how his running routines have changed since moving to a smaller city and whether or not he did the London Marathon this year.

So, for all the vocab hunters out there, watch out for bits of language relating to all those things.

So now, without further ado I will let you enjoy listening to another chat with Andy Johnson on Luke’s English Podcast and here we go.


Ending Transcript

That is it for part one, but this will continue in part 2 in which our conversation turns to other topics including food, TV series, football, and music.

Thanks again to Andy for being on the podcast.

If you want to get in touch with Andy, perhaps because you’re interested in the online learning programs he offers, you can find him on LinkedIn, on Twitter @andybjohnson and the London School Online website is www.londonschool.com/lso/

Allow me to remind you, at this point, to sign up for LEP premium. I’ve got new episodes in the pipeline that involve teaching you some nice, chunky bits of natural English vocabulary along with all the usual bits and pieces, including PDF worksheets, tests & exercises and pronunciation drills, and of course becoming a premium subscriber gives you access to the ever growing library of premium content which you can listen to in the LEP app or online from your computer and it will all cost you just the price of a coffee a month from. Keep me caffeinated and become an LEP premium subscriber today! GO to www.teacherluke.co.uk/premium to get started.

I look forward to reading your comments in the comment section.

Part 2 should be available very soon, but for now it’s just time to say good bye!!!