617. Sales and Advertising (with Paul Taylor)

A language-focused episode looking at words and phrases that you often see and hear in advertising and sales situations. Also includes discussion of sales techniques, Apple’s sales and marketing strategy and also a classic bit of stand-up by the late great George Carlin.

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Introduction Transcript

Hello dear listeners, how are you today?

Here is an episode with Paul all about the subject of advertising and sales, with a bit of marketing thrown in there too. So this is a language-focused episode looking at words and phrases that you often see and hear in advertising and sales situations. It also includes discussion of sales techniques, Apple’s sales and marketing strategy and also a classic bit of stand-up by the late great George Carlin.

The episode starts with a discussion between Paul and me about Paul’s experiences of working in sales jobs at Apple, including selling their products to customers on the shop floor and how Apple markets its products to people. Then we go through a big list of words and phrases relating to sales situations in various ways, including the typical things you might read on packaging, advertising or sales material. The list is pretty long but it all leads up to the comedy sketch at the end, which includes all the phrases. That comedy bit, by the way, does contain some very rude language, so there’s a heads up if that’s not your cup of tea.

So get your vocabulary learning hat on for this episode and also let’s get stuck into the topic of sales and advertising, with Paul.


Positive or Negative?

You’re interested in buying a new product (e.g. a fantastic portable tumbler, or some Southwest Pacific Air). You look at the sales literature for the item and see some of these phrases and conditions. Are they positive or negative?

all sales are final

allow six weeks for delivery

authentic

no purchase necessary

batteries not included

classic

convenient

economy

custom

deluxe

designer

luxury

each item sold separately

easy terms

affordable prices

experience

free installation

free admission

free appraisal

free alterations

free delivery

free estimates

free home trial

and free parking

no cash? no problem!

friendly service

genuine

imitation

gourmet

high-quality

hospitality

low rates

Leather / leather-style

limited time only

mileage may vary

money-back guarantee

name brands

no down payment

no entry fee

no fuss

no hidden charges

no kidding!

no mess

no risk

no obligation

no payments or interest until September

no one will call on you

no red tape

offer good while supplies last

order today

performance

premium

prestige

quality

savings

select

selection

send no money

service

so act now

some assembly required

some items not available

some restrictions may apply

style

two to a customer

value


Ending

So that was Sales and Advertising with Paul.

As usual, let me know your thoughts relating to this episode.

What do you think of sales and advertising?

Do you work in sales? Have you noticed any particular techniques or use of language that helps you sell things?

What do you think of adverts on TV or the way things are promoted to you on the internet?

How do you feel about clickbait? Do you ever click on those articles?

Do you think graffiti is ok in public places? How is that different to advertising in the sense that we don’t get any choice over what is displayed to us in public? What about drawing graffiti on advertising that’s in public spaces?

The subject of sales, advertising and marketing is a big one and I expect to come back to it on the podcast at some point because there’s loads of things we could do with that.

Business English is always something that I’ve saved and never done on the podcast. I was always planning to do a business English podcast or a business English course, but without calling it a business English course, because people don’t seem to like the word business. It sounds all heavy and dark, like the dark side or the Death Star or something. But English in professional situations is really interesting and I’m talking about things like how we negotiate, how we deal with being diplomatic in meetings, how we do presentations and socialise with people. I was actually working on a business course and have loads of unfinished material for it. I must go back to that but in the meantime I might dip into some more businessy subjects in the future. We will see. But let me know about your interest in business English and if you’d like to learn the ways of the dark side and fulfil your destiny and all that stuff.

But for now, it’s pretty much time for the end of the episode. Thank you for listening as usual.

If the spirit moves you, you could leave me a lovely lovely review on iTunes or apple podcasts or wherever you get your podcasts. Getting positive reviews helps to promote my podcast on those platforms. It’s more likely to end up in recommended selections and things like that, so it helps the podcast a great deal.

Otherwise, you can always donate with one of the yellow paypal buttons, sign up to LEP Premium at www.teacherluke.co.uk/premium and check out my sponsors italki at www.teacherluke.co.uk/talk

You’ve been listening to Luke’s English Podcast and until next time, good bye  bye bye bye…


Simon Sinek – Start With Why

Adam & Joe – Free Stuff

George Carlin’s Advertising Lullaby

Advertising Lullaby – Lyrics

Quality, value, style, service, selection, convenience
Economy, savings, performance, experience, hospitality
Low rates, friendly service, name brands, easy terms
Affordable prices, money-back guarantee

Free installation, free admission, free appraisal, free alterations
Free delivery, free estimates, free home trial, and free parking

No cash? No problem! No kidding! No fuss, no muss
No risk, no obligation, no red tape, no down payment
No entry fee, no hidden charges, no purchase necessary
No one will call on you, no payments or interest till September

Limited time only, though, so act now, order today, send no money
Offer good while supplies last, two to a customer, each item sold separately
Batteries not included, mileage may vary, all sales are final
Allow six weeks for delivery, some items not available
Some assembly required, some restrictions may apply

So come on in for a free demonstration and a free consultation
With our friendly, professional staff. Our experienced and
Knowledgeable sales representatives will help you make a
Selection that’s just right for you and just right for your budget

And say, don’t forget to pick up your free gift: a classic deluxe
Custom designer luxury prestige high-quality premium select
Gourmet pocket pencil sharpener. Yours for the asking
No purchase necessary. It’s our way of saying thank you

And if you act now, we’ll include an extra added free complimentary
Bonus gift at no cost to you: a classic deluxe custom designer
Luxury prestige high-quality premium select gourmet combination
Key ring, magnifying glass, and garden hose, in a genuine
Imitation leather-style carrying case with authentic vinyl trim
Yours for the asking, no purchase necessary. It’s our way of
Saying thank you

Actually, it’s our way of saying ‘Bend over just a little farther
So we can stick this big advertising dick up your ass a little bit
Deeper, a little bit deeper, a little bit DEEPER, you miserable
No-good dumbass fucking consumer!’